Website Speed

There was once a time long ago when people didn’t even think about website speed.

Back in those days you clicked on a link for a web page and waited … and waited … for the web page to appear.

And then along came the mobile phone and suddenly everyone wanted everything in the blink of an eye. People didn’t want to wait for a slow website to load its first page … they wanted it right now and if it didn’t appear on their screens they would go to some other website.

Suddenly some savvy business owners realised that website speed was something very important. If they wanted people to do business with them … to buy their products or services … they had to do something about improving the speed of their website.

But what is website speed?

When professionals talk about website speed, we’re talking about the time between you clicking on a link for a website, and a webpage from the site you asked for, appearing on the screen of the device you are using.

In that time the browser on the device you are using sends a request … through a number of way points … to the server on which the website you want to see is located.

The website you want to see then sends back a response and your browser responds by sending request after request for all the files … and there can be hundreds of them … that make up the webpage you want to see.

This repeated request and response goes on until your browser has received all it needs to display the webpage it has been downloading.

People currently expect all that to happen in something under 3 seconds and Google expects even better times … even for ecommerce stores.

In the next post we’ll talk about the various things that affect website speed and what we can do to make our websites load faster.